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Odin New York collaborates with prestigious Japanese eyewear brand Matsuda. The Matsuda x Odin New York Collection marks 2014 as Odin New York’s 10 year anniversary and Matsuda’s 25 year anniversary in business, commemorating these milestones with hand-crafted sunglasses that embody the innovative, yet classic taste of the Odin New York and Matsuda customer.  Matsuda, one of the most celebrated Japanese eyewear brands, is known for its timeless creations that look to the past for inspiration, while offering modern appeal. All Matsuda eyewear is crafted by hand in artisanal eyewear workshops in Japan using only the finest materials.  



 



 Matsuda Eyewear - Made in Japan from Matsuda Eyewear on Vimeo.






Matsuda x Odin Collaboration - MXO-001
from Matsuda Eyewear on Vimeo.

 


 

The Matsuda x Odin Collection is available in two limited edition styles.  The metal frames are a squared aviator with hand lacquered decor on the temples and Matsuda and Odin logos on the temples tips.  The lenses feature a 4 layer backside anti-reflective coating along with full UV protection.   The acetate frames are a classic silhouette with a keyhole bridge.  Signature riveted Matsuda hinge and inlayed Matsuda x Odin logo badge.  The lenses feature a backside anti-reflective coating along with full UV protection.

 
 

 


Matte Black with matte black acetate insert and grey lenses





Antique Gold with matte brown insert and green lenses








Palladium White with matte navy acetate insert and blue/grey lenses

 

 


 

Matte Chestnut Brown with contrasting Matte Black Temples, and Green Lenses






Matte Black with contrasting Matte Chestnut Brown Temples and Brown Lenses

The metal frames retail for $475 and acetates at $385.  Available now at Odin locations.






Monday, April 21, 2014
 

Every month, Odin teams up with Ask Men to create a monthly playlist. This months playlist consists of a mix of reggae, dream pop and electro from Jabberwocky, Baxter Dury and more. Listen
 here or on 8tracks.










Thursday, March 27, 2014
 





 
 
                       
The Simon Miller brand is an interpretation of basics, designed in reliable fits and aged with uniquely developed washed treatments for a modern, lived-in feel. The collection is developed between the brand's New York showroom and Los Angeles denim and indigo dye studio. Both spaces are an expression of the brand's passion for raw material-juxtaposing industrial concrete with warm leathers and faded indigos. Simon Miller continues to further develop as a lifestyle brand dedicated to quality of material, a thoughtful approach to construction and fit, and a clean, vintage aesthetic.

You can find their Spring/Summer denim at our SoHo location and online here.





Saturday, March 08, 2014
 


Every month, Odin teams up with Ask Men to create a monthly playlist. This months playlist consists of a mix of reggae, dream pop and electro from Fever Boy, Wild Beasts and more. Listen here or on 8tracks.

 
 
 
 


Friday, March 07, 2014
Brought together by a common artistic vision, Death to Tennis was founded in 2011 as a collaboration between William Watson and Vincent Oshin.  Both from England, the design duo met while working in New York's fashion industry.  With an emphasis on quality and a nod to the classics, the brand showcases a unique approach to contemporary menswear by focusing on a creative vision of design longevity.  Check back soon for our interview with this creative partnership. Shop the collection here.


















 





Friday, February 28, 2014

Every month, Odin teams up with Ask Men to create a monthly playlist. This months playlist includes songs by Chrome Sparks, Casiokids and a few other great bands. Click here to listen: 8tracks








Sunday, February 02, 2014

 
WALLPAPER Magazine's February 2014 Issue named Odin's 11 SEMMA "Fragrance of the Year" by a panel of judges that included Victoria Beckham, Spike Jonze, Thaddaeus Ropac, Ron Gilad, Thom Mayne and Michael Chow.  

"Meanwhile, New York niche line Odin furnishes us with our favourite ungendered scent of the year, 11 Semma, a sensual blend of myrrh and sweet tobacco, interlaced with cinnamon, clove and tonka bean."

Thanks WALLPAPER!



 


Our exclusive collaborative capsule extends into shirts by Engineered Garments and Alex Mill.  

Engineered Garments has created four shirts in their iconic work shirt style.  
"This year, EG shifted the shirting selection exclusively for Odin, taking the classic work shirt and re-appropriated fabric meant for more formal wear, using white 80's broadcloth, black oxford (unconventional in black) and navy floral polka dot shirting. A heavy twill plaid as added for good measure to offset the selection for all." - Engineered Garments




 











For Alex Mill's debut season, three shirts were developed for Odin.

"For Fall 13, we developed three woven shirts exclusive to Odin, each with special signature details. They include a bright blue flannel cotton with military grade melamine buttons, a classic 40 doubles navy oxford cloth with custom dyed corozo buttons, and a custom tartan square weave also with custom dyed corozo buttons.  All shirts have special stitch details and refined needle work unique to the Odin capsule. They include interior patches at the corner of chest pockets, piece sleeve construction with unique sleeve placket, felled seams with locked stitching, and gusset at side seam similar to classic American work wear shirts." - Alex Mill










 


 






 



 
We continue our exclusive collaborative capsule with Common Projects.  The capsule reflects the brand's classic Achilles low and mid silhouettes with two distinct materials.  The lowtop uses premium Italian nappa leather for the main body and is paired with a tone on tone rubberized leather, highlighting the eye stays, toe box, tongue and heel patch on stitched reinforced rubber cup sole. The midtop release reverses the lowtop use of material with the overall body in rubberized leather and tone on tone nappa leather details.  Both styles are available at the Odin locations as well as online.  View the capsule


 
 







 
 


 
For the Fall/Winter season, Odin New York is proud to launch an exclusive capsule collection in collaboration with Rag & Bone.  The Rag & Bone capsule features seven pieces:  The Walton coat, Aldgate jacket, two Beach shirts, skinny chino, and garment dyed RB7's. This is the first announcement regarding the capsule collections Odin will showcase this season.  The capsule can be found at all three Odin New York locations, as well as online.  View the Rag & Bone capsule.
  

 



















 


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