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The workshirt by Engineered Garments  has become an a iconic piece in the coveted collections.   The signature contrast bottom button, triangular and a longer mider edged chest pockets as well as the inverted interior elbow details make this a comfortable shirt with a myriad of subtle gems.  We loved the smaller polkadots on the cotton fabric as well as the softness of the washed darker red plaid shirt, so Engineered Garments made the two exclusive workshirts for us.   
 
 
 
 
 
 
 
 


Saturday, September 08, 2012
 



 
We're thrilled to announce the Odin New York for Target launch September 9th, Sunday at Target locations nationwide and at www.target.com.    For those New Yorker's who might not be able to make your way to a Target location, we will be offering limited quantities at the Odin New York locations at noon this Sunday.  Unfortunately, we will not be offering the collection through our site, but you can preview part of the collection.  Hope you enjoy it and thanks for all the support!



 


Tuesday, August 28, 2012
 



ARMANDO CABRAL 
has walked the runway shows of Thom Browne, Louis Vuitton, Givenchy, Dries Van Noten and a slew of others.  What some might not know (at least for now) is that he is also the designer behind the eponymous shoe collection.  His aesthetic reflects a modern metropolitan perspective and lifestyle uniquely associated with Armando himself: personality, style and individualism.  Manufactured in Italy by master shoemakers, the brand excels in quality, comfort and authenticity.   This Fall/Winter collection shows a deft range of dressy and casual footwear.


Q: Tell us a little about how and why you got involved in footwear.
Armando Cabral:  For me it was only a matter of time. I have a life long passion for shoes ever since I can remember.  Shoes are so important to me that it is the first thing I consider before my outfit and believe me, shoes can make an outfit for guys as well.  A few years ago, it was becoming hard for me to find that shoe I like:  a versatile shoe that bridges a classic and casual approach, a shoe that can serve different occasions.  I wanted to make a shoe that reflected my personal style and could serve a man that travels, works and plays. 

Q:  How did modeling influence how and what to design?
AC:  Modeling has definitely served to define my aesthetic and personal style.  I'm privileged to be working with great fashion designers and fashion houses that along the years helped me in a way to define my sense of style. My brand is a reflection of my personality, personal style and individualism.

Q:  What is your favorite piece from the collection?

AC:  It's hard to pick one shoe in the fall collection because they are all essentials in a man's wardrobe, which means they are all must have.  But definitely look out for the Oxford lace in Saffiano leather, the hybrid lace up cordovan leather shoes, and don't miss out the wool high top sneakers. 


Q:  
What city has the best sense of style or most influences you in regards to footwear?
AC:  Europe influences a lot of my design and London would be my top city where I gather my first round of inspirations.  It's very diverse and styles vary a lot - from east London to north London to Westend.   New York  is definitely my second on the list.

 








 It was a pleasant surprise when we discovered that coincidentally, Armando was featured in theOdin at Target Ad campaign!  We couldn't be happier. 




 



Thursday, August 02, 2012

 
As with any highly anticipated shoe release, the wait over their arival starts months ahead of time. This is never more true than when Common Projects drops their collection. From sneakers to boots and all the in-betweens, this Fall/Winter line up is no exception. This season they constructed their boots and derbys with a black crepe sole with a stronger feel then any other, capped with a beautiful light leather welt. The Derby, Rec Shoe and the Postman Boot are constructed with a polished-finish while the Work Boot, Achillies mid/low and Vintage B-ball shoe are all high-grade cow hide. 

















The world knows Luca Venezia as a globetrotting DJ/producer and the founder of Brooklyn’s Trouble & Bass label.  As Drop the Lime, he’s been fearlessly casting spells over clubs and festivals around the world for years, as well as remixing the likes of Major Lazer, Robyn and Moby and producing for artists like, T. Mills, Spankrock, and Bosco Del Rey. Venezia’s name is synonymous with dance music in New York – born and bred in Manhattan, the glittering, grimy pulse of the city is the main inspiration behind DTL’s now-infamous heavy bass sound.

 

But for this special mix, Luca has taken us down a different route. Out of the clubs and into the backyards, this mix explores some of Luca's rock influences including The Cramps, Neu! and Sonic Youth. This mix is perfect for everything from summer afternoon barbecues to hanging out with your friends on the beach.  Be sure to pick up the debut album from Drop The Lime 'Enter the Night', out now on Ultra Records.







Wednesday, May 02, 2012



Odin has partnered with the creative folks at SNARKITECTURE to open a pop-up shop art installation at 330 East 11th Street (adjacent to the Odin shop).  The clean, monochromatic lines and black-on-black motif of Odin Fragrances and Home Fragrances packaging illustrates the relationship between minimalist-inspired design and the balance of masculine versus feminine. Snarkitecture responded by creating a polar opposite in all white and emphasized the bottle by casting replicas in white plaster for the instillation.  The six week installation showcases Odin's catalog of fine fragrances while allowing the public to interact and explore the intimate yet impactful space.








 
The first 50 customers will receive an artifact bottle.  Purchases will also include a black tote marking the collaborative project.
 


Friday, April 13, 2012


The music of Mark E is unswerving, moody and intoxicatingly simple.  And life imitates art: the Wolverhampton-reared, Birmingham-based DJ/producer has had a slow, steady ascension to his status as one of the genre’s most natural talents.

The magic of classic house music has always lain in the way it finds a soul in the machine, eking warm organic sounds from cold circuitry. And tracks don't come much warmer or more organic than "Oranges", a glorious eight-minute slow-burner that's the second single from Wolverhampton producer Mark E's 2011 release Stone Breaker.  "Oranges" is a track that demonstrates how the simplest of musicalingredients can combine to create something remarkable.

Odin is excited to present not only the A side, but also the flipside "Space Dub", a Lindstrøm-esque reworking that transports the track from the dance floor to some distant orbit, drifting through space on a wash of lambent fuzz-toned synths. As different as they are, both tracks share a sense of both space and intimacy.

Check out both the tunes below and make sure to pick up the full package when it is released through Spectral Sound on April 17th.








 



Fashion and music have always been two constantly intertwined artforms. Whether its setting the background for runway shows or inspiring designers for their new collections, music has always been present in the fashion world and vice versa. We at Odin have always made it a point to carefully select the music one hears when entering our stores. It plays an integral part in the entire experience of being in Odin.

With the launch of this blog, we wanted to highlight some of our favorite music acts. We are extremely excited to present you with the first in a series of mixes made exclusively for us at Odin. The first comes to you from DJ duo
BEG TO DIFFER.

BEG TO DIFFER
is a never-ending arm wrestling match of a musical marriage. Comprised of New Yorkers Roy Dank and Nick Chacona, the duo - both individually and together - have played the finest discotheques the world over, evangelizing their distinct brand of disco music to all comers. Together they form like a boogie-fied Voltron whose music has been championed by discerning DJs such as Holy Ghost!, Wolf + Lamb, Aeroplane, Mark E and Tim Sweeney to name but a few. 

This mix, as the title shows, launches us head deep into sun drenched, dance floor filling jams. From remixes of Metronomy and Friendly Fires to the Balearic bliss of Todd Terje, this mix is certain to fill the sonic void of your backyard barbeque to pack out any late night house party. There is no doubt its keeping the beat at our stores.


Upcoming Release:   Tossin' (Moodmusic) Summer 2012





Enjoy this Beg to Differ Mix exclusively for Odin:






 





Question: So, to begin, you are from South Africa.  Were you designing and making hats there before coming to New York?


Albertus Swanepoel:
Well, I’m from the northern part of the country, a place called Pritoria.  I had been studying graphic design
and then switched to fashion design.  Following that, I had a pretty successful run as a designer in South Africa, I got a bit famous,
really. 


Q: That’s wild, what were your clothing designs like?


A.S.: 
(He laughs) Well, a ton of textures, deep colors, I personally wore a lot of purple velvet.






Q: So how did the transition to New York happen?

A.S.: I was on vacation and while I was here I was offered a job in sports wear while I was here.  I figured, ”Why not give it a try?” 
You know, it made a lot of sense for me at the time to make the move here, if designing was what I was doing, there isn’t really
anywhere better to be than here.


Q: And how long have you been here, how long ago was that vacation you took?


A.S.:
22 years.  Yeah, 22 years ago. 


Q:  And then the hats emerged from sportswear?


A.S.:
  No, they emerged from gloves!  I was designing and making leather gloves each winter and they were selling quite well, but it
was a season bound business and in the warmer months it wasn’t a lucrative business.  I began playing around with hat designs and
decided to make it legitimate, so I enrolled in a millinery class at FIT, which was a stroke of good luck.  While a student there I got to
take classes with Jeanine Galimard and Janet Lynville and they’re just amazing, I was working under the best.  My hats picked up notice
and in 2004 I had a break in luck by way of the Marc Jacobs and Proenza (Proenza Schuler) shows, I was commissioned to make hats
for their runway shows.  I officially formed the company in 2006.  The Balenciaga hats were so fun that season, these lovely black clothes
with slight veils.


Q: And you were nominated for some CFDA awards pretty quickly after forming the proper Albertus Swanepole LLC, right?


A.S.: Yeah, two of them, one in 2008 (Wang won that one) and one in 2009 for fashion accessories.  The real turning point for me was
in 2009 though, Laird Barelli-Persson did a massive interview of me for style.com and the next day Bergdorf’s emailed me asking for a
linesheet and a meeting.  I didn’t even have a full line to present at that point.  I slammed a debut line presentation together in 2 ½ weeks
and that was the birth of my full label, prior to that is was mostly commission and bespoke jobs.

Q: And were those two weeks stressful?  What sort of timeline does a single hat require in terms of work and hands-on hours?

A.S:  Well…. yeah, they were quite busy days. (He laughs a bit as he says this.)  There are two manners of making a hat, with a block or
with bucram; if I use a block the initial process is to steam rabbit felt till it’s malleable and then form it over the block, which will be carved
into the basic shape of the hat I’m making, such as a fedora, a pork pie, a cloche.  Some of the best blocks are quite old, hundreds of
years you know.  (As Albertus describes the blocks I stare at the hundreds of them lining his small mid-town studio.  They are all work-worn,
smooth wood and it creates a striking, and yet warm backdrop to the quiet, collaborative work that is done within those four walls by Albertus,
his assistant Amber and their drop-in Orlando.)
  So, yeah, working by block is what I usually do and that takes a good two to three hours of
hands-on stretching and forming the felt, pinning and roping it in place, allowing it to dry overnight and then another two-three hours of finishing
and detailing the hat.  The bucram is a different story altogether.  You wet the material and then free-shape it into the desired form, continuing
to work as it dries.  That method takes a good seven hours of work by hand at a time. 










Q: And then the subsequent detailing is a bit of a haul, right?  What sort of detail work do you do?

A.S.:  Well, I’m a maximalist- more is more, less is a bore.  It’s funny because most of my hats appear really simple, but I think that maybe what
has set them apart are the small turns of a detail.  And in every collection I make a few hats out of cloth native to my home in South Africa, as a
way of remembering and honoring where I’ve come from…. Not to mention that they’re just gorgeous, lots of colors and relief-dyed patterns, a
maximalists dream.  But typically, the detailing comes in the cut of the brim, the ribbon trim.  I’m a huge fan of grosgrain.  I love its traditional
association.  It’s almost ritualized. 

Q:  Is there any material you avoid in designing and making your collections?

A.S.: Crinoline.  I think it’s just sort of tacky.  I’ll maybe use deconstructed wisps of it to hint at cobwebs or something, but hardly even that…
More is more, but that goes for taste, too.













Monday, March 12, 2012



Each day we draw from countless songs, chosen by the Odin family, to help foster an environment that is merry to be sure, but never forcibly jolly, and not a carol has made its way onto the playlist yet.  Rather, we tend to feature the songs that inspire us, much in the same way that we seek out and feature the items and clothes that inspire us enough to be included in our store’s collection. We're often asked, "What's playing right now?" 



HERE'S AN ASSORTMENT:

                        

CLOUDY BUSEY                  
Broken by Inertia  



                
NIKI AND THE DOVE
Mother Protect    


                   
TENNIS

My Better Self 



                       
NICOLAS JAAR

With Just One Glance




BROKEN SOCIAL SCENE

Sweetest Kill

                       








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